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Payment Methods Survey of Private Individuals in Switzerland 2025

The Swiss National Bank is currently conducting a survey on payment methods of private individuals again.

The aim of the survey is to obtain information on the Swiss population's payment behaviour and to identify any changes in the use of various payment methods over time. The survey comprises questions covering subjects such as motivation behind choice of payment method, acceptance at point of sale and use of new payment methods.

Key aspects of the survey design

The survey consists of several parts:

  1. Questionnaire on ownership of payment instruments and on payment habits
  2. Payment diary for recording all everyday transactions during one week
    • Interview method: Computer-assisted telephone interview (CATI) or computer-assisted web interview (CAWI)
    • Payment diary: Paper or online diary (browser or app version)
    • Survey population: Language-assimilated resident population of Switzerland aged 15 and over
    • Sampling procedure: Stratified random sample at individual level from the Swiss Federal Statistical Office (SFSO) sampling frame
    • Incentive: SNB giveaway and CHF 50

  • The Swiss National Bank conducts the country's monetary policy as an independent central bank. Under the National Bank Act, it is tasked with ensuring the supply and distribution of cash in Switzerland. Additionally, it is entrusted with facilitating and securing the operation of cashless payment systems. By performing these tasks, the SNB creates the necessary conditions for the public to be able to choose their preferred method of payment for each transaction.

  • For the 2025 survey on payment methods of private individuals, the SNB is working together with the market research company YouGov Switzerland, further information on which is available at www.yougov.ch.

    YouGov Switzerland is supporting the SNB in the survey and instrument design and is responsible for conducting the survey.

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