Template-type: ReDIF-Paper 1.0 Author-Name: Ernst Fehr Author-Name-First: Ernst Author-Name-Last: Fehr Author-Name: Martin Brown Author-Name-First: Martin Author-Name-Last: Brown Author-Person: pbr129 Author-Name: Christian Zehnder Author-Name-First: Christian Author-Name-Last: Zehnder Author-Person: pze32 Title: On Reputation: A Microfoundation of Contract Enforcement and Price Rigidity Abstract: We study the impact of reputational incentives in markets characterized by moral hazard problems. Social preferences have been shown to enhance contract enforcement in these markets, while at the same time generating considerable wage and price rigidity. Reputation powerfully amplifies the positive effects of social preferences on contract enforcement by increasing contract efficiency substantially. This effect is, however, associated with a considerable bilateralisation of market interactions, suggesting that it may aggravate price rigidities. Surprisingly, reputation in fact weakens the wage and price rigidities arising from social preferences. Thus, in markets characterized by moral hazard, reputational incentives unambiguously increase mutually beneficial exchanges, reduce rents, and render markets more responsive to supply and demand shocks. Length: 37 pages Creation-Date: 2008 Contact-Email: forschung@snb.ch File-URL: https://www.snb.ch/en/publications/research/working-papers/2008/working_paper_2008_17 File-Format: text/html Number: 2008-17 Classification-JEL: D82, J3, J41, E24, C9 Keywords: Reputation, Reciprocity, Relational Contracts, Price Rigidity, Wage Rigidity Handle: RePEc:snb:snbwpa:2008-17