Template-type: ReDIF-Paper 1.0 Author-Name: Andreas M. Fischer Author-Name-First: Andreas M. Author-Name-Last: Fischer Author-Person: pfi23 Author-Name: Prof. Dr. Matthias Lutz Author-Name-First: Matthias Author-Name-Last: Lutz Author-Person: plu20 Author-Name: Dr. Manuel Wälti Author-Name-First: Manuel Author-Name-Last: Wälti Title: Who Prices Locally? Survey Evidence of Swiss Exporters Abstract: Survey information on Swiss exporters is used to test the hypothesis that firm-specific factors, in particular firm size, are important determinants of pricing-to-market (PTM). The survey asked exporters whether they set dif- ferent prices across markets and, if so, whether price segmentation occurred because of pricing conditions in the local market or other factors. The empirical analysis is based on a probit model that regresses a binary-choice variable of PTM on firm size and other control variables. The main empirical finding is that firm size and PTM are positively and significantly correlated. A further result is that while firms whose main export market is in the Euro area are less likely to engage in PTM, firm size plays a bigger role for them. These results are robust across different PTM classifications, regression specifications, export destinations, and industrial sectors. Length: 19 pages Creation-Date: 2007 Contact-Email: forschung@snb.ch File-URL: https://www.snb.ch/en/publications/research/working-papers/2007/working_paper_2007_16 File-Format: text/html Number: 2007-16 Classification-JEL: F10, F14 Keywords: Pricing to markets, local currency pricing, firm size Handle: RePEc:snb:snbwpa:2007-16